Repost from: https://www.wordstream.com/blog/ws/2018/10/23/amazon-keyword-research Earlier this month, we said that you can think about optimizing for the Amazon buy box in the same way you think about optimizing content for the organic search results. Both situations involve algorithms designed to deliver shoppers (or searchers) the best experiences possible. The crossover between ecommerce and organic search doesn’t stop there. When it comes to Amazon keyword strategy, you can once again think along the lines of SEO. amazon-keyword-research-two-arms-meme This isn’t surprising once you take a step back and recognize that—wait a minute—Amazon is a search engine. True, with a relatively low number of ranking signals, its algorithm is simpler than those of Google and Bing. Nonetheless, Amazon indexes information and uses an array of factors to determine who lands where in the product search results. Sounds like a search engine to me, pal. In this guide, we’ll explain why keywords ar...