An Amazon product listing is the very first impression of your product on this online platform. A good product listing catches the user's attention and wins them over without much effort. It will have them thinking, “I need one of those”, or “There's no way I am leaving that here.” With users feeling like this, your sales volume will blast through the roof.
Visit: https://medium.com/@isusantobasuki/amazon-product-listings-5772c311ae74
What does make a good product listing? The answer to this question lies in this very article. You may not be required to give painstaking attention to detail but a good listing can improve your search ranking and boost your online business. So let's take a look at the key elements to consider when making an Amazon product listing.
Product title
Take advantage of this section by providing a brief summary of the product. It can be up to 200-500 characters long which is enough for you to make it as accurate and detailed as possible. The more information you give about your product, the better. By providing all this information in the product title, you can easily grasp the user’s attention and have them clicking on the Add to Cart button faster.
You need to remember to always place the main keyword of the product close to the start of the title. Be sure to include all the main elements of your products such as product name, brand, model number, size, color, type, etc. Statistics show that 90% of Amazon users don't really read the whole listing. With a detailed product title, they can read things fast and make their decisions faster.
These are some tips you can use to write the title:
Images
Any Amazon listing should have a minimum of 5 images of the product. Don't stop there. Take enough pictures of your product at different angles to show its size and other people using it. This will inform the users what to expect once they buy the product. Remember to include what's inside the package for more details.
Some key tips to consider when including your product image are:.
Bullet points
This is one part of your product listing that will greatly influence the user's decision to buy the product. Use as many secondary keywords as possible when highlighting the main features of your product. Remember to also highlight the main benefits of having the product. This section of the listing is important as it is located close to the images and above the fold. In other words, you have to make it count. As an alternative, you can always use Zonguru to help your Amazon product listing process.
Creating perfect bullet points isn’t easy but can be adequately done if you follow these few tips:
Description
This part of the listing should also be as comprehensive as possible. It should tell your customer the exact thing they would want to know about your product. It should tell the story behind your product. As a result of this, you should have the customer in mind when writing your product description. Think of all the questions a potential customer may have about your product and ensure the answers are in this section. So how do you write a good product description?
Optimization
You may think you’re all done with your product listing at this point but you have to optimize your listing once in a while to attract more customers. You can always optimize your listing by following the steps outlined below.
• Best Build For Mobile Devices
Majority of Amazon transactions are done via mobile devices such as phones and tablets. As a result, your product listing should look perfect in mobile platforms as well as on a desktop. Since Amazon is already hyper optimized for mobile devices, if your listing looks good on the website, it will look just as good on mobiles. Remember to always triple and double-check for any features you can improve on.
• Competition Analysis
Checking on your competition can also help in optimizing your listing. It is always advisable to monitor how certain keyword rankings would be profitable. You can use tools like Jungle Scout to get a good idea of what is really working and what is not worth your time. Having data on your own sales volume will also help you know if you are product is selling or not..
These are just a few of the main tips that you need before working on your Amazon product listing. With these tips, you can not only write the perfect listing but optimize it further to increase your sales volume and give your Amazon online business the boost it deserves.
Visit: https://medium.com/@isusantobasuki/amazon-product-listings-5772c311ae74
What does make a good product listing? The answer to this question lies in this very article. You may not be required to give painstaking attention to detail but a good listing can improve your search ranking and boost your online business. So let's take a look at the key elements to consider when making an Amazon product listing.
Product title
Take advantage of this section by providing a brief summary of the product. It can be up to 200-500 characters long which is enough for you to make it as accurate and detailed as possible. The more information you give about your product, the better. By providing all this information in the product title, you can easily grasp the user’s attention and have them clicking on the Add to Cart button faster.
You need to remember to always place the main keyword of the product close to the start of the title. Be sure to include all the main elements of your products such as product name, brand, model number, size, color, type, etc. Statistics show that 90% of Amazon users don't really read the whole listing. With a detailed product title, they can read things fast and make their decisions faster.
These are some tips you can use to write the title:
- Break keywords using dashes(-) and pipes(|) to improve readability.
- Mention and enforce primary benefits.
- Make sure to include any product USP.
- Use connectors before or after the keyword.
- Include secondary uses of the product.
Images
Any Amazon listing should have a minimum of 5 images of the product. Don't stop there. Take enough pictures of your product at different angles to show its size and other people using it. This will inform the users what to expect once they buy the product. Remember to include what's inside the package for more details.
Some key tips to consider when including your product image are:.
- Product imagery should have a white background.
- Make sure that the image can be zoomed.
- Use images to outline some benefits of the product, for example: a custom graphic to show how kid-friendly the product is.
Bullet points
This is one part of your product listing that will greatly influence the user's decision to buy the product. Use as many secondary keywords as possible when highlighting the main features of your product. Remember to also highlight the main benefits of having the product. This section of the listing is important as it is located close to the images and above the fold. In other words, you have to make it count. As an alternative, you can always use Zonguru to help your Amazon product listing process.
Creating perfect bullet points isn’t easy but can be adequately done if you follow these few tips:
- Show society proof of your product. This can be done by making reference to perfect reviews.
- Emphasize on the benefit of your product. What problem does it solve? What additional benefits does it offer apart from solving the problem itself?
- Call out your audience. Your product is targeted to a specific audience. By calling them out, they are able to relate to your product directly. Remember to do this at the beginning of the bullet points.
- Establish trust. Be willing to show your audience that customer satisfaction is your first priority by offering refunds or replacement if one of your product is found to be faulty.
This part of the listing should also be as comprehensive as possible. It should tell your customer the exact thing they would want to know about your product. It should tell the story behind your product. As a result of this, you should have the customer in mind when writing your product description. Think of all the questions a potential customer may have about your product and ensure the answers are in this section. So how do you write a good product description?
- Tell the story of your company, why it was established, what it deals in, etc.
- Why your customers should still be loyal to you in the future.
- Include a call to action in your description.
- Guarantee your customers of refunds
Optimization
You may think you’re all done with your product listing at this point but you have to optimize your listing once in a while to attract more customers. You can always optimize your listing by following the steps outlined below.
• Best Build For Mobile Devices
Majority of Amazon transactions are done via mobile devices such as phones and tablets. As a result, your product listing should look perfect in mobile platforms as well as on a desktop. Since Amazon is already hyper optimized for mobile devices, if your listing looks good on the website, it will look just as good on mobiles. Remember to always triple and double-check for any features you can improve on.
• Competition Analysis
Checking on your competition can also help in optimizing your listing. It is always advisable to monitor how certain keyword rankings would be profitable. You can use tools like Jungle Scout to get a good idea of what is really working and what is not worth your time. Having data on your own sales volume will also help you know if you are product is selling or not..
These are just a few of the main tips that you need before working on your Amazon product listing. With these tips, you can not only write the perfect listing but optimize it further to increase your sales volume and give your Amazon online business the boost it deserves.
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